Announced: Simon Anholt

Posted on the 13th January 2015 by Max, Summit Coordinator


We're pleased to announce our second speaker of the week for WES 2015

Simon Anholt is an independent policy advisor who works with various heads of state, heads of government and administrations worldwide to develop and implement strategies for enhanced economic, political and cultural engagement with other countries. The strategies are typically in the areas of things like economic competitiveness, public diplomacy, cultural policy and cultural relations, national identity and reputation, educational policy, regional integration, export promotion, tourism, foreign direct investment, and many more.

Anholt has a Masters Degree from the University of Oxford and is a Parliamentarian of the European Cultural Parliament. He was awarded the Nobels Colloquia Prize for Economics in Trieste in 2009 and the Prix d'Excellence du Forum Multiculturel pour un Développement Durable (Award for Excellence in Sustainable Development), at the 7th Multicultural Forum at the Palais de la Découverte, Paris, in 2010. He is also a member of the organising committee of the Anglo-Dutch Apeldoorn Conference and was appointed an Honorary Professor in Political Science by the University of East Anglia in 2013.

Further to this, Simon is the author of the best-selling book, Another One Bites The Grass, and Editor of the quarterly journal,Place Branding and Public Diplomacy. His book on the role of brands in economic development, Brand New Justice, was first published in 2003. He is a co-author of Beyond Branding (Kogan Page 2003), Brands and Branding (The Economist 2003), Heritage and Identity – Shaping the Nations of the North (Donhead 2002) and Destination Marketing (Butterworth Heinemann 2001/2003/2009). His more recent books are Brand America, (Cyan Books 2004 and 2009); Competitive Identity: the New Brand Management for Nations, Cities and Regions, (Palgrave Macmillan 2007); and Places: Image, Identity and Reputation (Palgrave Macmillan 2010).

Furthermore, Anholt has been called the ‘founder’ of the Nation Branding and Place Branding terms, concepts and field of study and practice. He is also the founder of Good Country and the Good Country Index (which measures how much each of 125 countries on the list contribute to the planet ands to the human race through their policies and behaviours) launched in his TEDtalk in June 2014. Anholt is also the founder and publisher of the global annual research studies: Anholt-GfK Roper Nation Brands Index, Anholt-GfK Roper City Brands Index, and Anholt-GfK Roper State Brands Index. Three major surveys which use a panel of around 30,000 people in 25 countries to monitor global perceptions of 50 countries, 50 cities, and the 52 States of the Union.

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